Konfidence is a family business that started trading in the UK in 1998. Our plan was to design, manufacture and distribute the Konfidence Jacket™ buoyant swimming aid for children.

We'd seen there was a need for a good alternative to arm bands/water wings and hand held swimming devices whilst shopping for our own children. Since then, our Original Konfidence Jacket™ is now available on the high street and is standard equipment for many overseas package holiday operators.

The simple, innovative concept was to marry floatation with the comfort and good looks of a wetsuit. The peace of mind the Original Konfidence Jacket™ gives to parents as well as children has been key to its success. It has now become an essential piece of kids holiday kit!.

We have followed a successful policy of growing our range organically. We work with our customers, listen carefully to their comments and develop new products in response to their requirements.

We are continually adding great, new and exciting products to complement our range. These include our bestselling babywarma™ baby wetsuit range for babies first time in the water. The open flat design of the babywarma™ baby wetsuit is ideal for ease of getting on and off baby and the material provides warmth for baby and grip for Mum and Dad. Other accessories and essentials include Paddler™ pool socks, Poncho towels, Floatsuits and much, much more.

Over the years we have worked closely with local and national swim schools in the development of our range of Baby Swimming products. Part of this association has included Konfidence sponsoring the Swimming Teachers Association (STA) national baby swimming program; Starfish.

Of course, whilst continuing to develop our range and identifying new and exciting opportunities, we remain absolutely focussed on our commitment to providing the very best customer service; that of treating our customers as we would expect to be treated ourselves.

Konfidence products are now available throughout Europe, North America, Asia and Australasia.

If you require any more information, or would like to become a customer of Konfidence, we'd love to hear from you!


Please contact us at sales@konfidence.com.


We look forward to hearing from you soon.


Kind Regards

Andrew and all the team at Konfidence